CRMs

CRMs are one of the most powerful pieces of technology for multifamily owners and operators, with the power to streamline leasing and make residents happy. With a centralized database for leads and resident information, you'll never lose track of a prospect or forget a resident's name. Plus, with features like lead scoring and automated follow-up, you'll be able to close more deals and keep your leasing funnel running like a well-oiled machine. And with resident retention tools built in, you can keep your residents happy and renewing year after year. It's like having a sidekick to help you save the day - or in this case, save your leasing process.

We offer an all-in-one Customer Relationship Management tools geared toward helping property managers manage their community clients.

Turn leads into leases, improve retention and optimize marketing performance with a truly mobile customer relationship management solution built for the multifamily industry. Serve prospects and residents on the go or at your desk using real-time data and a simple, intuitive user interface.

Reduce leasing staffing requirements, lower costs, accommodate renter preferences for self service, and improve renter experience measurably with Union’s Central Office. Union has enabled customers to reduce leasing agent coverage by 3 to 1 while increasing key performance metrics, like lead to resident conversion rates, by more than 50%.

Manage more doors with less stress, and take your company to the next level with LeadSimple's CRM, shared inbox and workflow management software for property managers & real estate professionals. Automatically import your leads from any online marketing channel, route them to agents, and track all your activity and communications automatically in one place. Never lose another lead again with LeadSimple.

Empower your leasing team with tools to nurture, track, and manage your lead flow. Our lead management platform delivers a robust solution to convert prospects into residents while reducing overall costs. Streamline the conversion process by delivering action-driven resources for new inquiries and the backend tools needed to manage and respond to every interaction.

Designed for multifamily operators, Anyone Home's CRM integrates all aspects of the customer journey. Our multifamily CRM will capture all communication types while guiding your team to take the next step, optimizing performance. Whether your prospects are interested in one property or others nearby, the Anyone Home CRM guides and tracks engagement through a single leasing timeline.

EliseCRM helps companies manage properties, prospects, and team schedules. Whether you have a central leasing office or don't yet have a CRM, EliseCRM can streamline your workflow. Manage interactions, track performance, and view the entire renter funnel at a glance. With EliseCRM, your AI assistant manages 90% of all prospect interactions, while agents manage the remaining 10% more easily and effectively. CRM simplified.

Deploy a CRM that accelerates conversions with automated prompts and intelligent insights with Entrata LeadManager™. Make sure your staff always focuses on the most promising leads. Consolidate all your guest card traffic into a centralized dashboard. Increase conversion, improve response speed, and maximize leads. Clearly understand which sources generate the most leads and which bring in the best leads. It’s easier to adjust your strategy when you know where to find ideal prospects.

Funnel's powerful multifamily CRM puts renters at the center, giving operators the best way to market, nurture, manage, and lease their entire portfolio. Funnel CRM is built around each renter, not the properties, making cross-selling your portfolios instant and seamless. Because of our single guest card architecture, all of the information your teams need lives in a single view. AI gives leasing teams a hand through email, text, or a phone call.

Knock's integrated suite of front office technology provides multifamily owners and operators the levers they need to effortlessly guide renters from lead to lease to retained resident. Knock CRM empowers leasing teams with tools to accelerate successful leasing and renewal outcomes, provides marketers the data to optimize spend, and ensures executives have the business intelligence and insights needed to outperform their competitors.

With the LeaseHawk CRM, your front office leasing staff can stay on track to quickly respond to calls, texts and emails from one, easy-to-use application. Whether they’re taking walk-in leads or working from home, the LeaseHawk CRM keeps leasing agents on track to respond fast, collect guest cards and set appointments wherever they are. Direct your marketing dollars and your employee investments for maximum return while seizing every possible leasing opportunity.

Rent Dynamics Multifamily CRM is designed for seamless use. We streamline the inbound process with a user-friendly interface that caters to your leasing team’s specific requirements. Our fluid feedback channel ensures the product is constantly improved based on your needs. Trust Rent Dynamics to efficiently manage your apartment leasing and lead management tasks. We make apartment leasing easier with our flexible user experience and baked-in multifamily features.

ILoveLeasing's lead and lease conversion management software is the most powerful and affordable leasing tool available in the multifamily industry. Consistent, timely prospect communications through ILoveLeasing increases lease conversions by 36%. Track your best performing marketing sources down to the cost per lead. ILoveLeasing offers robust integrations with property management accounting software, revenue management software and other third-party services.

Frequently asked questions

What are the key features of the best CRM solutions?

The best CRM solutions come packed with all the bells and whistles, including automated follow-ups, tour scheduling, and resident communication tools. And don't forget about customizability - you want a CRM that's tailored to your property management company's needs. With integrations with marketing platforms and PMSs, the leasing process will be as smooth as butter for both property managers and residents. Plus, with robust analytics and reporting, you'll be able to keep a pulse on your leasing process and make data-driven decisions.

What should I consider when comparing CRM solutions?

Consider your operating model (are your leasing operations centralized, or do individual agents work onsite?) and whether the CRM workflows, user-friendliness, and integration options fit your business needs. Additionally, onboarding a CRM is complex, so it's crucial to consider the vendor's customer support and implementation services to ensure that you get the most out of the CRM software. Finally, you should also factor in the total cost of ownership, including setup fees, monthly subscriptions, and any potential add-ons or customization costs.

How do CRM tools make renting apartments easier and more rewarding?

By implementing a CRM solution, you can better understand the needs and preferences of your prospects and residents, increasing both your marketing effectiveness and your occupancy rates. With real-time data and analytics, CRMs will help you make data-driven decisions that improve the overall leasing experience. Plus, the right CRM solution can help you boost revenue, enhance your brand reputation, and achieve greater operational efficiency. It's a win-win for everyone.